Promoted by the European Plant Science Organization (EPSO), the aim is to awaken as many people as possible around the world to the fascination of plants and the importance of studying them to improve agriculture and sustainable food production, as well as horticulture, forestry and the production of non-food goods such as paper, wood, chemicals, pharmaceuticals and energy. The decisive role of plants in environmental conservation will also be highlighted. The UPB is promoting the distribution of plants by students from different levels of education and the general population (produced in the ESA greenhouses), in public places in the city of Bragança and Mirandela, at the same time as awareness-raising and recreational activities (games, paintings, music).