Visual Identity_1

Symbol and coat of arms UPB has a symbol and a coat of arms. The symbol is used to project the image and actions of the UPB, representing the unity of the Institute, highlighting its openness to the outside and its evolution and the evolution of the organic units, according to the needs of differentiation and positioning in the context of higher education and the collective feeling of the UPB community. The use of the coat of arms is reserved for exceptional occasions, where a formal and ceremonial insignia is deemed necessary, and its use must be approved by the President of the UPB, in order to guarantee conformity of use and to ensure that it is reproduced in an appropriate manner. The use of the symbol and its variants is defined in the style guide published by the UPB and its alteration must be approved by the General Council, with a justified proposal. Style Guide Variants of the symbol are available, suitable for most uses (internal and external). In case a variant is required for a different use, or in a different format, please contact UPB’s Image Services at imagem@ipb.pt.